thewriteguy | storytelling


Since 2006, I have helped companies, institutions, museums and private clients develop better missions, projects, stories, campaigns, storylines and websites using my skills as a writer, dramaturge and communications expert.

some clients

Transforming the Basel Region.


Smart Regio Basel promotes digital networking in the Basel region in order to sustainably increase the attractiveness of Basel as a place to live and do business. We are committed to sustainble value creation and to ensuring that people, city, nature and economy benefit from the digital transformation.

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Co-creating FUTURE CITIES.

schaefer | hansen

Co-founder and Co-CEO

In 2019 I co-founded schaefer | hansen. we develop, implement & communicate digital and analogue projects for healthier urban environments. We work with clients from the public and private sector and moderate stakeholders, processes and projects. And of course we help create narratives to make fuzzy visions of our future stay grounded and come alive.

Visit our website.


Lead Link Basel Region

Meso wants to test the future of spatial design, mobility and nutrition in cities and agglomerations through smart experiments. Cities cause 70% of CO2 emissions globally. At the same time, they hold a lot of potential to effectively work towards achieving the sustainability goals.

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At the Zurich University of the Arts ZHDK, I am a regular guest lecturer and co-developer of educational projects that introduce tomorrow's creatives and artists to conceptual design and entrepreneurial thinking and acting.

Visit website.


Role model Mental Health

Over the last 30 years, I experienced myself what it means to live with bipolar disorder II, a mental illness with manic phases, hardcore depression and one of the highest suicide rates among all.

At the age of 23, about ten years into the illness and after a decade of self-medication, I was finally diagnosed and started treatment. More than 1000 hours of therapy and several expeditions into the world of pharmacology made it possible to transform the suicidal mental wreck I used to be into the stable, confident entrepreneur, father and husband I am today. 

Knowing the struggle to «function» while trying to preserve or restore mental health I today try to be the boss I never found – one who values people over profit, one who creates a surrounding for people to thrive and perform their best.

In 2021 I was recognized as a role model by the InsideOut Leaderboard which honours leaders who decided to be open about their mental illness, thus playing their part in ending the stigma and helping others in their organisation speak out and seek help.

advocAting climate protection.



Climate crisis. Heard of it? Sick of feeling guilty? I get it. Which is why I founded 1punkt5, an independant agency for better climate crisis communication. Because we need positive narratives to share and gather behind. If it's no fun at all, if we only see waiver and loss, we might fail at saving humanity.

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positive snippets project

POSITPROP! delivers good news about why it's worth saving humanity, provides helpful tips on creating the change we need while avoiding burnout and also tries to fight hopelessness with dark humor.

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my old blog.

My old blog. Rearranged dozens of times. It doesn't get the attention anymore it used to. But there's still some stuff on it you might find interesting and / or amusing. So feel free to check it out. Podcast still in the making.

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A brief SUMMARY.

Independent agency for Climate Crisis Communication. Founder.

Working on future proof cities for everyone. Co-founder & partner.

Non-profit for the sustainable digitalization of Basel metropolitan area. Co-CEO.

+20 years of freelance writing, content development & strategy and first of all: storytelling on and off stages and screens.

Developer and regular guest lecturer of a performing arts entrepreneurship and communication seminar at ZHDK.

Advocating openness about and acceptance of mental illness in private and professional life.

A fun side project where I share positive bits of information I read in books or learned in life.

My old blog I don't have time for anymore. Still some good stuff on it, I'd like to think. 

the long PERSONAL story.

I'm Christian and already as a kid I loved inventing stories. It took a while until I had figured out the difference between «creating worlds with words» and «lying». but eventually I got it right – and the wild ride from journalism and theatre to digital transformation and entrepreneurship started.

I began as a freelance journalist. After studying creative writing for the stage at the Berlin University of Arts I co-founded a production company where I not only wrote plays but also took care of production, marketing and dramatic advisory. 

Theatre doesn't pay well so I always worked second jobs, most of them in communication, some of them in kitchens. What started with copywriting quickly turned into content strategy and consultancy on corporate identity and storytelling.

In 2013 I moved from Berlin to Basel, married, became a father and co-founded a company, now in the sector of urban development and digital transformation. This is what I do today. Which might sound strange for an ex-playwright, but believe me: I'm still working in theatre.

To this day I help people figure out the story they want to tell. Stories about existing projects, alliances and entities. Stories about future developments which help set goals for founders, innovators and decision makers.

To this day I weave red threads, fill blank spaces with words and stories and help get rid of unnecessary clutter. I manage teams under pressure, I deal with high pressure and uncertainties and I am still a storyteller – only with a much broader portfolio and a well-trained cross-silo work-mentality. 

If you need help to create or tell a story, reach out.